What is Custom Kraft Paper?

Custom kraft paper is a type of paper made from wood pulp through the kraft process, known for producing strong, coarse, and brown-hued material. While it’s commonly used in its natural brown color, it can also be bleached or colored for different visual effects.

Custom kraft paper is tailored to fit a business’s specific needs. You can personalize it with your logo, patterns, messaging, or colors, turning ordinary wrapping paper into a powerful branding tool.

Why Use Kraft Paper?

Kraft paper is highly favored for several reasons:

Eco-Friendly

It’s recyclable, biodegradable, and often made from post-consumer recycled content.

Durable

Its high tear resistance makes it ideal for wrapping, stuffing, and protecting products.

Cost-Effective

Compared to plastic packaging, kraft paper is budget-friendly and sustainable.

Versatile

It can be used across many applications—from food wraps and retail packaging to gift wrapping and product inserts.

The Benefits of Custom Kraft Paper for Your Business

Enhances Brand Identity

Branded packaging speaks volumes. With kraft wrapping paper you can reinforce your visual identity and make your products instantly recognizable. Whether you print a minimalist logo pattern or a full-color design, the look and feel of kraft paper elevates your packaging to a professional level.

supports Sustainable Branding

Consumers today are more environmentally conscious than ever. Offering eco-friendly packaging solutions like kraft paper shows that your business values sustainability. This can improve your brand image and attract customers who prioritize eco-responsible products.

Elevates the Unboxing Experience

A great unboxing experience can be a powerful marketing tool. Custom wholesale wax paper adds an artisanal and thoughtful touch to your packaging. It creates a rustic, natural aesthetic that’s especially appealing for handmade, organic, or premium products.

Multi-Use and Functional

Custom kraft paper can be used for:

Wrapping food items (e.g., sandwiches, baked goods)

Retail packaging (e.g., wrapping clothes, accessories)

Gift wrapping for events and seasonal sales

Box liners or fillers to protect fragile items during shipping

Tissue paper alternative for a more sustainable option

Popular Industries Using Custom Kraft Paper

Custom kraft paper is suitable for many businesses, such as:

Restaurants & Bakeries

For wrapping sandwiches, burgers, or pastries

Retail Stores

As wrapping paper for apparel, cosmetics, and small items

E-commerce Brand

 For shipping inserts, wrapping, and added branding

Event Planners

For eco-friendly gift wrapping and decor

Artisans & Handmade Goods Sellers

For enhancing the rustic charm of handmade products

Customization Options

When designing your custom kraft paper, consider the following features:

Paper Weight

Lighter paper for wrapping, heavier paper for protection

Size

Sheets, rolls, or custom cuts depending on usage

Print Options

One-color or full-color printing using soy-based or water-based inks

Design Style

Logo repeats, custom patterns, slogans, seasonal designs

Be sure to choose a supplier who uses food-safe and eco-friendly inks if you’re wrapping consumables.

Final Thoughts

Custom kraft paper is more than just packaging—it's a statement. It reflects your commitment to sustainability, enhances your customer’s experience, and serves as an extension of your brand. In a marketplace where first impressions matter and eco-consciousness continues to grow, kraft paper offers a natural, affordable, and impactful packaging solution.

Whether you're a boutique shop, a café, or an online business, incorporating custom kraft paper into your packaging strategy is a smart move that benefits both your brand and the planet.