What Are Some SMS Marketing Strategies That Still Work?

People tend to blind themselves on their mobiles on a daily basis, and it creates an opportunity for effective SMS marketing. With an average person receiving 1-2 SMSs every hour, you should not be worried about outreach with mobile marketing. 

As marketers, we often focus more on social media and emails to reach out to customers. In this day and age, however, we should grip into an overall approach to boost our sales funnel. This is exactly where the ever-efficient SMS marketing comes in.

If you are wondering if this method of marketing is outdated, that is far from the current scenario. Almost 20 to 30% of conversions are brought about by effective SMSs. So, tag along through this blog, and let’s understand what strategies still work great for outreach.

What To Consider Before Crafting SMS Marketing Strategies?

SMS marketing is a whole stage of its own and there are certain compliances one has to adhere to get the best of it. So, start by:

1. Understanding The SMS Realm

SMSs are regulatory and you cannot send out texts within a whim. There are certain regulatory compliances and mandates on sending SMSs to people. This can include:

• Consent from recipients on receiving texts from your brand. 

• Opt-out buttons for the recipients who do not want SMSs from your brand.

• During government orders and strikeouts, brand SMSs must be stopped.

There are ten other compliances under different national schemes. But, remember that you should only hire learned SMS vendors who are well aware of these regulations.   

2. Pick Your SMS Marketing Vehicle

Depending on the size of your marketing, you can consider how and who will run SMS Marketing campaigns and boost outreach on that part. SMS marketing, as an individual aspect, can be run out through the digital marketing team. That way, there is less decentralization. 

Regardless, small businesses cannot keep individual teams at every level. So, decentralizing SMS marketing to an overall digital marketing platform could be cost-effective. The point is that your marketing vehicle must be able to leverage SMSs and brand voice to its best. 

3. Locate KPIs And Initial Brand Goals

Initially, you have to put some time into figuring out what you want your campaign to look like through mobile SMSs. Analyze what goals align with what SMS strategies and determine your main KPIs. Those may be:

• CTRs

• Open Rates

• Return On Investment 

• Conversion Rates

• Retention Rates

Whatever the goal is– revenue generation, product advertising, event launching– your SMS must be able to push action from your recipients.

4. Proiriotize Audience Interests

The easy way to navigate the interests and beneficiaries of your audience is through effective segmentation. Divide these prospects into groups based on age, gender, location, purchase histories, etc. Navigating through these groups will give you a fair idea of what the audience likes and spends their time-span on.

Or, another way out is through forms and surveys that are rather easy to measure in terms of tangible sources of wants and interests. Once have these insights in detail, you can personalize SMSs tho the respective groups in your target audience. 

What Are The Best SMS Marketing Strategies To Keep Your Recipients Engaged?

SMSs can get rounded up with good output if initiated well. Here are a few SMS marketing strategies that keep your list of subscribers coming back:

1. Mandate Welcome SMS’s

Welcome SMSs can be good reminders for your subscribed recipients that your brand is now interlinked with their mobile numbers. As malicious as it sounds, your recipient must not be aware that they will now receive brand messages from your business.

In addition, recipients will also have the opt-out option if they are still undecided on whether to be notified by your brand daily. This in return, gives them the interest to check out the business again before rethinking their decision. 

2. Promote Business Content

Content marketing is considered highly by marketers and is rooted in conversion. So, why would you not promote content through your SMS as well, right?

Whatever the conditions of your SMS campaign may be, promote links to your website blogs and any other forms of content that lie within the interests of your subscribers. This, however, also depends on the segments in your audience. 

3. Announce Brand Events & Offers

You want your subscribers to look forward to something and there is no better way to leverage SMS if not announcing important events of the brand. Whether it is a product launch, new popup store, or seasonal sale, advertise that over your SMS.

This can keep the recipients filled in with the details and take necessary action to be present with your brand’s events in advance. 

4. Start A Loyalty Program

While offers and discounts on occasion are tempting, there is nothing more effective than having your customers seek out goals. With loyalty and reward programs, customers can look forward to CTAs that guide them to gain access to these programs and prevail special offers for themselves.

Not only is this strategy good for retention, but it gives the recipients something to look forward to essentially from your brand. 

5. Levrage SMS For Customer Support & Feedback 

As a customer, one would be relieved if they didn’t have to navigate through a website to facilitate support and feedback. If you can provide SMS conversations to gain access to feedback and send resolutions to arising problems with your products, it is beneficial for both parties. The customer avails an easy service and your brand gains more reliability.

So, Does SMS Marketing Work In Favour Of Engagement?

If your brand cannot derive engagement with SMS, there is like faulty strategy in action here. Lack of personalization, no customer value in messages, faulty timings, it could be anything. But with our tips, you can tackle the basic hassle of SMS outreach.

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Your main priority is to let your brand be visible in the eyes of the customers, and through SMS marketing, it is more than doable. Hence, you would want to add new strategies and include this method in your overall outreach approach.