6 Business Directories to Improve Your Local SEO

If you have an online store and your goal is to attract potential customers from the geographic area and improve your local SEO, you need to know these business directories.

They'll help your business become more visible online and improve your ranking. Plus, they're all completely free!

What is a company directory, and what is it for?

The operation of this type of tool is very simple. They operate as web pages that compile lists of companies, classified by location and sector.

To appear in them, you simply have to register in the directory, entering your business details: name, company name, address, email, phone number, business hours, etc. Depending on the directory, you'll be asked for different information. What are its main advantages?

• Visibility: These business directories receive thousands of visits every day. It's a way for potential customers to reach you with no effort other than registering on the platform.

For example, if someone types "hair salon" into Google, the search results will prioritize salons located in the geographic area from which the search is conducted. This is only true if the salon is listed in the appropriate directory, in this case, Google My Business.

• Know your competition: Chances are, your competitors are also present in these spaces. Keeping an eye on them from time to time can help you detect new businesses entering your sector.

Plus, as we've mentioned, these tools are free. You have nothing to lose by signing up and seeing if they give you the results you expect.

What if you don't have a physical business? You can also register without adding a postal address.

The 5 business directories we recommend to improve local SEO

When it comes to local SEO, Google My Business is the ultimate tool. It's undoubtedly the one that will give you the most visibility, so you absolutely have to be on it. But there are others that also have their market share, and it wouldn't hurt to register for them.

Google My Business

It's more than just a listing for your business. Google as a search engine and Google Maps as a mapping application are two leading tools in their field, and by registering with Google My Business, you'll automatically appear in both search engine and Maps results .

In addition to your name, type of service you offer, address, business hours, and phone number, you can post photos and offers on your profile to capture the attention of your potential customers from the very beginning . It also includes buttons so they can visit your website, call you, make a reservation, or leave a review rating your business.

Imagine you own a restaurant. You can add photos of your signature dishes, update your opening and closing hoursfor example, when you're on vacationadd special offers, and you already know how important reviews are. Third-party recommendations have become essential when it comes to choosing one product or another.

Google My Business also has a statistics section where you can see how many calls, website clicks, bookings, etc. have been made from your profile. This data can give you insights into how your customers interact with your profile, so keep a close eye on them and how you can continue to optimize it.

As an example, here's Dinahosting's Google My Business listing, where we include business details, photos, products on sale, and where anyone can access the reviews left by some of our clients who have trusted us with their services:

To add your business to Google My Business, you simply need a Gmail account. Then, log in to Google My Business , click Manage Now, and start creating your profile. It's that easy!

CityLocal101

CityLocal101 is a U.S.-based business directory that helps small and local businesses improve their visibility within their target geographic area. As one of the reliable business listing sites USA 2025, it allows you to create a free listing by adding your business name, services, location, contact information, hours of operation, and even images. Whether you run a service-based company or a retail store, CityLocal101s city- and category-specific structure helps you appear in relevant local searches.

If your goal is to improve local SEO, having consistent NAP (Name, Address, Phone) information across platforms is critical and CityLocal101 supports exactly that. The site is optimized for local discovery, so when someone searches for services like yours in your area, your listing has a chance to show up in search engine results.

To sign up, go to CityLocal101's submission page, fill out the form, and submit your business info for free. It's an easy way to build online presence, get discovered by new customers, and boost your local SEO.

Yellow Pages

You've probably heard of them. Yellow Pages is one of the phone and business directories that everyone used before the Internet. They've adapted and now have an online version.

On their website, you can find information on companies throughout Spain . Here's an example of a search for a web hosting company:

To sign up, simply visit their website and click on "Include your business for free" in the top right corner.

Apple Maps

It's the maps app for any Apple device. Apple Maps also includes links to restaurants, shops, places of interest, and more. Therefore, we recommend registering with this directory so that those who use Apple Maps instead of any other map app can also locate your business.

To sign up, you must do so from the app itself, and from an Apple device: phone, PC, tablet...

In addition to your name and industry, you can add your profile to include your address, phone number, website, hours, photos, and more. Also include a call button and customer reviews.

Yelp

Another directory to consider. It includes your business name, category, phone number, address, hours, website, and more. It also has space for photos and reviews.

Yelp is known worldwide, so if your business is located in a geographic area that receives a lot of tourism, it wouldn't be surprising if a potential customer came to you through this platform.

If you're interested in signing up, please register and then add your business.

Bing Places

Like Google My Business for Google, Bing Places works on the Bing search engine. Like the previous ones, it's a free tool where you can create your business listing and make it easier for Bing users to find you.

You can include your business information, phone number, hours, website link, images... As you can see, it works very similarly to other directories.

By having a presence in these 5 business directories, you'll have increased your business's visibility and improved your local SEO. We hope you found this selection helpful! If you have any other tools, please let us know in the comments.